April 29, 2010
by Jathan Fink

It’s happened to all of us. One day you’re about to pull through an intersection and someone cuts you off because they don’t even see you coming. Why? Because they’re driving while they’re on the phone. Or worse yet, they’re trying to send a text message or e-mail, punching away frantically at those tiny keys while trying to navigate through traffic. These types of close calls can be scary and infuriating at the same time. But it happens thousands of times every day, whether you’re on the interstate during rush hour traffic or driving across town on your way to the store.
On January 15, 2010 Oprah Winfrey committed an entire show to the stories of people who have lost their lives, or the lives of their loved ones as a result of distracted driving. During that episode, viewers learned that nearly 500,000 injuries and 6,000 deaths occur each year because someone was talking on the phone, texting or e-mailing while driving. At first, the figures seemed astronomical to me. But then I stopped to think about how many times I see people doing these very things every day, or even how many times I’ve taken a call on the road, and I knew that the numbers were right. I also knew that something had to be done.
But as you’ve probably guessed, Oprah didn’t sit on her laurels and expect the problem to go away. No, she began a revolution and has continued to ask her viewers and guests alike to make a commitment to putting an end to these senseless deaths. She created the No Phone Zone Pledge, and has asked everybody she talks with to sign it. To date, everyone from Tyler Perry and Morgan Freeman to Sandra Bullock and Jerry Seinfeld and even the cast of Glee have signed the pledge and promised to stop using their phones while driving.
Today, I implored the University of Cincinnati chapter of the Society of Professional Journalists to help me “turn UC red!” I am delighted to report that every single member in attendance at today’s meeting signed the pledge. And now, we will ask our members, classmates, professors and more to sign the No Phone Zone Pledge and join us in supporting Oprah’s campaign to put a stop to distracted driving.
Please be sure to follow us on Twitter and visit us at Turn UC Red where you can print the pledge and fill it out today. Then drop it by the Journalism Program’s office in the basement of McMicken. We’ll be keeping a running total of the forms we accumulate and you’ll see the results posted here over the duration of the campaign. We don’t want to see any one of you die in one of these senseless accidents. Make the pledge and save a life. The life you save could be your own.
Best,
Jathan
Jathan Fink
President
UC Society of Professional Journalists
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